What is Geolocation?

If you're not sure about the term "geolocation" and at this moment -- you're not willing to inquire, it's the geographic (latitudinal or longitudinal) location of an internet-connected device. It's not your place of residence, however, but the place of the electronic medium utilized to connect to the Internet.

In other words, if you put your smartphone at home and take an hour-long walk in silence (like any animal) your geolocation history during that time is the position of your vehicle (according to the phone). 

Why Do We Need Geolocation?

Geolocation can be used in a myriad of situations. Police and the government utilize it to protect themselves, for example, UAVs (also known as unmanned aerial vehicles) (UAVs) as well as ankle bands. This can be a bit alarming when you consider it is the case that no method that collects data accurate can have some nebulous implications. 

However, on the positive side, some companies are using it to alter the game we play by using it in conjunction with the technology of augmented reality (interacting with virtual elements that are based on geolocation) such as Ingress as well as Pokemon Go. It could be the basis to revive where on the World is Carmen Sandiego, Where's Waldo and even the Oregon Trail. (OK perhaps this isn't It's not the Oregon Trail because of the death rate of dysentery, and all that stuff.)

Geolocation is used to plot our courses, track the elevation of a location, check its information, locate nearby tire stores, post pictures on our social networks, connect to certain places, find the latest local weather information and more. We are also using it every day to help us live our lives more easily and to communicate with others to resolve problems and set goals to keep track of everything.

Geolocation has become an aspect of our lives today and businesses are bound to continue to harness it to enhance our online experiences

• A food delivery service could benefit from its expansion by observing how many people from a particular city or region go to its website.
• A hospital network may offer the closest emergency room to users of their website according to their location.
• A global business can redirect all country-specific website visitors to specific pages for that country.
• A city-based tourism company might display content based on location based on where visitors are located in the area.

Whatever the reason, companies will continue to employ geolocation for improving their sites and market. As technology advances, visitors' engagement with the site will only increase increasing the likelihood of each visit being more valuable and efficient than the previous one, all dependent on something such as location.